The Importance of Niche in Private Practice
By Anna Jankowska MA LCPC
Success in private practice is not only defined by financial gains but also by our fulfillment. Many counselors do not consider counseling practice as a business and believe that it is mainly their passion. It is important that they love what they do, but they also should learn business essentials. This can be done through a variety of free marketing classes that are offered online or books that are published on different business-related topics. If we do not explore new ideas, we cannot thrive in any business. Including counseling business. May therapists are excellent as individual therapists but do not specialize in anything, therefore, cannot claim that they are experts in any particular area of counseling. Having a niche that is also your expertise helps you become known in the community as a go-to person when other practitioners want to refer clients.
